Cherry on Top — shopping bag and cheesecake flight box packaging mockups
Brand Identity · PackagingCherry on Top
DisciplineBrand Identity
DeliverablesLogo Suite · Style Guide · Packaging · Print · Digital · Apparel
ClientCherry on Top Cheesecake
ToolsAdobe Illustrator · InDesign · Photoshop

Cherry on Top is a gourmet cheesecake company with a clear philosophy: quality, detail, and a little something extra. The name pays tribute to the founder's fondest memory — Mom's cherry cheesecake — and the brand needed to reflect that warmth alongside a modern, polished sensibility.

The full identity system includes a custom logo suite, a comprehensive style guide, print collateral, packaging design, social media templates, apparel, and branded merchandise. Every element was designed to balance approachability with sophistication, appealing to a broad audience while still feeling premium.

Flip through the brand guide below to explore the full system.

Logo SystemLogo Variations
Cherry on Top logo variations — primary, badge, and horizontal versions on white and purple backgrounds
Brand SystemColor & Patterns
Cherry on Top color palette and six custom pattern designs
ApplicationSocial Media
Cherry on Top social media templates shown on three phone mockups

Brand Guide

Cherry on Top Style Guide

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