An immersive museum-style experience at Liberty University's LU One Lounge, exploring world coffee culture through interactive displays, sensory stations, and curated exhibits.
The Brewseum began as a museum concept for a Gallery and Museum Fundamentals course. A custom logo suite, rich color palette, and vector swirl-and-bean background carried consistently across all deliverables — from environmental walls and print collateral to event invitations, branded cookies, and floor clings.
Three office windows became full exhibition panels, while brewing equipment from around the world lined the display shelves — each with printed labels and a passport stamp station.
The Brewseum identity centers on a custom logo built around the letterform B — layered with the brand's signature color palette of Brewseum Teal, Coffee Cherry, Cappuccino Sunrise, and Brew Brown. Three logo variations give the brand flexibility across all applications, from large-format exhibition walls to small-scale print collateral.
A custom vector swirl-and-bean background pattern ties every deliverable together, creating an immediately recognizable visual system across every touchpoint.
Event ads and posters · Invitation with branded cookies · Floor clings
The Perfect Roast
From Berry to Brew
Equipment Displays