An immersive museum-style experience at Liberty University's LU One Lounge, exploring world coffee culture through interactive displays, sensory stations, and curated exhibits.
Event Design
The Concept
An immersive museum-style experience at Liberty University's LU One Lounge, exploring world coffee culture through interactive displays, sensory stations, and curated exhibits.
Visual Identity
Primary, wordmark, and badge logo variations.
A custom logo suite, rich color palette, and vector swirl-and-bean background carried consistently across all deliverables — from environmental walls and pull-up banners to digital ads, rubber stamps, and a cookie invitation.
Marketing
Digital ads in multiple formats — splash page, social media, event banner, and vertical reel.
The Exhibition
Three office windows became full exhibition panels, while brewing equipment from around the world lined the display shelves — each with printed labels and a passport stamp station.
The Perfect Roast
From Berry to Brew
Equipment Displays